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Use Your Customer Base

 

The Customer is King

Your customer is the most important part of your business. They definately should not be taken lightly. A great way to Increase Business is to stay in contact with your Customer Base, on at least a monthly basis. One of the things that annoy me is when I want to get in touch with a Service Tech that I used in the past, and I realize they have not even attempted to stay in touch with me. That’s like saying “I don’t need your business.” It’s just sad, and no way to run a legit business. Customers want to feel that you want their business.

Send Something of Value

If you’re not sending them something once in a while you will most likely lose that customer to someone that will take better care of them. There’s really no excuse for this when there are so many ways for you to stay relevant to them. You could send them a flyer or a letter, but today there’s actually a better way. Send them a coupon for discounts on future work, they will be happy to receive it and will know that you’re still in business. So you kill two birds with one stone.

Using an App

With an app like the Profit Pal App when you do work for your client you can capture their email addresse when you send them their Invoice. That email gets saved in the Job File for that particular job. Now it’s easy to stay in touch with them. Using the Coupon Feature you simply send them a coupon from time to time right from the app. There are three templates to choose from. You just create an offer let’s say 10% off for returning customers, send it to them via email right from your Smartphone.

Easier Than You May Think

It’s so easy, and now the customers know that you’re still in business and that you’re interested in their business and appreciate them. So don’t hesitate use this feature in the app and stop ignoring your previous customers and use them as a way to increase your business.

The Profit Pal Team

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